Tonight I had the opportunity to present to the Dallas Interactive Marketing & Internet SEO SEM Meetup.
As a independent consultant that provides SEO and Social Media Marketing, I am looking for ways to quantify my results with clients. Everyone wants to be at the top of the search results but can't truly afford the time and effort that it takes to increase the SEO value and increase the results on Google and Bing.
The first tool that I use to quantify SEO value and effectiveness is Web Site Grader. With Web Site Grader, I am able to have a grade value of the site, all on a scale of 100. Not only does this site give the grade, it also gives suggestions on things that need to be improved. Image Alt Tags, Meta tags, age of domain and inbound links are taken into consideration.
Second, I showed the web site SpyFu.com, SpyFu is great for looking at the competition and what they are doing with PPC (Pay Per Click). I can see what campaigns they ran and get an overall impression of how they have been marketing them selves.
The third tool is a plug-in for FireFox called SEOQuake This tool allows me to look at the keywords and density of any page on the internet. This allows me to get a good over view of a competitors site and develop a list of keywords to start the process of SEO.
So what I am looking at with these tools is to evaluate the competition. Ultimately, we are wanting to one up our competitors and have more SEO Value that them. Look at there keywords, there current CPC campaigns and look at their scores. From there I will go into action to increase my clients SEO presence and have tools to see the effectiveness of my efforts.
Showing posts with label SEM. Show all posts
Showing posts with label SEM. Show all posts
Tuesday, April 13, 2010
Monday, January 18, 2010
Tips For Using LinkedIn Effectively #8
Groups are the bomb...
One of the things that I enjoy using in LinkedIn is the Groups. In the Groups, you can do additional networking with people that have common interest. And best of all, you have the opportunity to post and respond to messages that are specific to that group.
Lets first define what Groups are. First off, Groups are made by users of LinkedIn. Anyone can create a group even you and I. So if you want to create a group for Breeding Goldfish for Fun and Profit, you can do that. Groups are a great way to talk and connect with others with like interest.
Lets focus more on how we can use groups to our advantage. First lets look at finding a group that we may want to join. Using the Search option at the top of any screen in LinkedIn , you are able to search for any keyword or topic that you may have interest in. Everything from Abacus to Zooligy there is probably a group on the topic.
Many times you may find a number of groups for a given topic. Here is where you have to look at the value of a group. Look at the number of participants that are in the group. If you have a couple of good fits, join both and get a feel for the topics that are discussed. If after a week or so you see one group is better than the other, you can unsubscribe from the unwanted group.
One thing you will want to do is keep the groups that you are members of relevant to your professional branding. So you may not want to join groups for political, religious, or others that are controversial in a corporate environment.
Once you have joined a group or groups, you are able to start posting and answering questions. This is a great opportunity to establish yourself as an expert in your area of interest or expertise.
A hidden gem that is part of being members of groups is that you now have access to the membership list for the group. You can access this from the More > Members secondary menu when you are on the page for a specific group. Here you will find the complete list for all the members in that group. Once viewing the Members list, you are able to search the members of the group for specific keywords.
When searching within the Members list you could look for contacts at specific companies for that you may be targeting for a work search or sales opportunity.
Groups allow us to add a whole new dimension to our networking with professionals in our area of interest. By responding to post we can establish our expertise in a given subject. Then using the members list we can find people in our area within companies that we may be wanting to connect with.
While Groups in LinkedIn are a great way to network, NosalCentral is a great way to gain control over your web presence. Weather it is Analytics, SEO or a Social Media we can help you with increasing your value on the web.
One of the things that I enjoy using in LinkedIn is the Groups. In the Groups, you can do additional networking with people that have common interest. And best of all, you have the opportunity to post and respond to messages that are specific to that group.
Lets first define what Groups are. First off, Groups are made by users of LinkedIn. Anyone can create a group even you and I. So if you want to create a group for Breeding Goldfish for Fun and Profit, you can do that. Groups are a great way to talk and connect with others with like interest.
Lets focus more on how we can use groups to our advantage. First lets look at finding a group that we may want to join. Using the Search option at the top of any screen in LinkedIn , you are able to search for any keyword or topic that you may have interest in. Everything from Abacus to Zooligy there is probably a group on the topic.
Many times you may find a number of groups for a given topic. Here is where you have to look at the value of a group. Look at the number of participants that are in the group. If you have a couple of good fits, join both and get a feel for the topics that are discussed. If after a week or so you see one group is better than the other, you can unsubscribe from the unwanted group.
One thing you will want to do is keep the groups that you are members of relevant to your professional branding. So you may not want to join groups for political, religious, or others that are controversial in a corporate environment.
Once you have joined a group or groups, you are able to start posting and answering questions. This is a great opportunity to establish yourself as an expert in your area of interest or expertise.
A hidden gem that is part of being members of groups is that you now have access to the membership list for the group. You can access this from the More > Members secondary menu when you are on the page for a specific group. Here you will find the complete list for all the members in that group. Once viewing the Members list, you are able to search the members of the group for specific keywords.
When searching within the Members list you could look for contacts at specific companies for that you may be targeting for a work search or sales opportunity.
Groups allow us to add a whole new dimension to our networking with professionals in our area of interest. By responding to post we can establish our expertise in a given subject. Then using the members list we can find people in our area within companies that we may be wanting to connect with.
While Groups in LinkedIn are a great way to network, NosalCentral is a great way to gain control over your web presence. Weather it is Analytics, SEO or a Social Media we can help you with increasing your value on the web.
Sunday, January 3, 2010
Tips For Using LinkedIn Effectively #6
Keywords and Branding
Our profile, resume and our social media presence are all key to defining who we are. One of the challenges that we have when defining who we are is defining things that set us apart from the rest of the world. We also want to be found if we are looking for our next career opportunity.
The way to stand out in the crowd is to have relevant keywords and a strong branding of who you are and what you do. Lets take a look at these two items, Keywords and Branding and how we can do this within our profiles on LinkedIn. Note: these same approaches can be used with our resume and other social media sites.
Lets first look at keywords. These are the words that are specific to who you are. For example, if you are a Project Manager: PMI, PMP, SixSigma, Green Belt, Program Manager, MS Project, Visio and any other terms or software that are specific to your expertise would be the keywords that you may have.
Another example that we could look at is a Administrative Assistant, they would have a list of software and skills that they are experienced with: Microsoft Office (MS), Excel, Word, Power Point, Outlook, FrontPage, Shorthand, Event Planning... Notice that I listed out all the pieces of Microsoft Office, I did this to cover the many ways that someone might be searching for your skills.
So why are keywords so important? Think about you being in a position where you are needing to find a person that has a specific skill set. You might search for specific software that this individual would need to have experience with in order to fill the position.
Now, do a search to find yourself, are you in the top 10 results? Take a look at the people that are higher in the ranking than you. These people may be your competition. Look at their profiles, what put them higher in the results?
You may be asking yourself, what can I do to get higher in the ranking. Here is the key... Review your profile and use your keywords as many times as you can in your Summary and Experience sections of your profile. Use the Specialties section as a place to put all of your keywords. Look at job posts or descriptions for your position and incorporate the terms and phrases that are used.
Now that we have identified keywords and looked at how we can increase the relevance of our profiles, lets talk about branding a bit more. In a recent marketing networking group, we had a lengthy discussion on branding ourselves. What can we do to set ourselves apart froom the rest of the crowd?
Work on developing a unique statement that defines who you are. It needs to be catchy and memorable. One friend of mine brands himself as "the Joe Montana of Marketing". As you might have seen with my company I am branding my company as "NosalCentral, Your Central Source for Web Solutions".
Develop a statement that you can use to brand you as... who knows, the "Stretch Armstrong of Admin Assistants". Have fun with it and you will come up with something great.
Keywords and Branding are an important aspect to having a strong presence on LinkedIn. These same tips can also be used for your resume and other social media sites.
Keywords are also a vital part of a corporate presence on the internet. Want to know what search engines see your keywords look like? Let NosalCentral help you get on top of your keywords and ultimately be at the top of the search engine results to increase your ROI on your website.
NosalCentral is your keyword for SEO, SEM and Analysis of your web presence.
Our profile, resume and our social media presence are all key to defining who we are. One of the challenges that we have when defining who we are is defining things that set us apart from the rest of the world. We also want to be found if we are looking for our next career opportunity.
The way to stand out in the crowd is to have relevant keywords and a strong branding of who you are and what you do. Lets take a look at these two items, Keywords and Branding and how we can do this within our profiles on LinkedIn. Note: these same approaches can be used with our resume and other social media sites.
Lets first look at keywords. These are the words that are specific to who you are. For example, if you are a Project Manager: PMI, PMP, SixSigma, Green Belt, Program Manager, MS Project, Visio and any other terms or software that are specific to your expertise would be the keywords that you may have.
Another example that we could look at is a Administrative Assistant, they would have a list of software and skills that they are experienced with: Microsoft Office (MS), Excel, Word, Power Point, Outlook, FrontPage, Shorthand, Event Planning... Notice that I listed out all the pieces of Microsoft Office, I did this to cover the many ways that someone might be searching for your skills.
So why are keywords so important? Think about you being in a position where you are needing to find a person that has a specific skill set. You might search for specific software that this individual would need to have experience with in order to fill the position.
Now, do a search to find yourself, are you in the top 10 results? Take a look at the people that are higher in the ranking than you. These people may be your competition. Look at their profiles, what put them higher in the results?
You may be asking yourself, what can I do to get higher in the ranking. Here is the key... Review your profile and use your keywords as many times as you can in your Summary and Experience sections of your profile. Use the Specialties section as a place to put all of your keywords. Look at job posts or descriptions for your position and incorporate the terms and phrases that are used.
Now that we have identified keywords and looked at how we can increase the relevance of our profiles, lets talk about branding a bit more. In a recent marketing networking group, we had a lengthy discussion on branding ourselves. What can we do to set ourselves apart froom the rest of the crowd?
Work on developing a unique statement that defines who you are. It needs to be catchy and memorable. One friend of mine brands himself as "the Joe Montana of Marketing". As you might have seen with my company I am branding my company as "NosalCentral, Your Central Source for Web Solutions".
Develop a statement that you can use to brand you as... who knows, the "Stretch Armstrong of Admin Assistants". Have fun with it and you will come up with something great.
Keywords and Branding are an important aspect to having a strong presence on LinkedIn. These same tips can also be used for your resume and other social media sites.
Keywords are also a vital part of a corporate presence on the internet. Want to know what search engines see your keywords look like? Let NosalCentral help you get on top of your keywords and ultimately be at the top of the search engine results to increase your ROI on your website.
NosalCentral is your keyword for SEO, SEM and Analysis of your web presence.
Thursday, December 3, 2009
Introduction
Greetings from NosalCentral - Your Central Source For Web Solutions. My name is John J Nosal and I am the President of NosalCentral, LLC. a company that I started in July of 2009.
NosalCentral offers web consulting to small and medium sized business that are needing to increase the effectiveness of their web presence through Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing. In addition we can help you learn to use analytic tools to monitor your traffic and to react accordingly.
My goal with this BLOG is to share information about my areas of expertise like social media, SEO and other things that I run across from time to time. This will include tips and tricks on LinkedIn, Twitter, Facebook and hints and tricks that will help in Networking with others.
A lot of the tips that I share will be from the perspective of the job hunt since I am active with a career networking organization called CareerConnection (www.careerconnection.org) where I am a regular presenter on the topics of LinkedIn, Twitter and Facebook and there use in the job hunt.
If you have questions or suggested topics please let me know, I would be happy to write about the things you would like to know more about.
Happy Networking,
John
NosalCentral offers web consulting to small and medium sized business that are needing to increase the effectiveness of their web presence through Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing. In addition we can help you learn to use analytic tools to monitor your traffic and to react accordingly.
My goal with this BLOG is to share information about my areas of expertise like social media, SEO and other things that I run across from time to time. This will include tips and tricks on LinkedIn, Twitter, Facebook and hints and tricks that will help in Networking with others.
A lot of the tips that I share will be from the perspective of the job hunt since I am active with a career networking organization called CareerConnection (www.careerconnection.org) where I am a regular presenter on the topics of LinkedIn, Twitter and Facebook and there use in the job hunt.
If you have questions or suggested topics please let me know, I would be happy to write about the things you would like to know more about.
Happy Networking,
John
Subscribe to:
Posts (Atom)